Best Practices

Is Social Media Marketing important for your business?


Still today, a lot of people are wondering if social media is important for their business and what it can bring to the table. No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand. So do I really need it? Yes, you do!

Here are some of the most important reasons why:

Social media posts can drive targeted traffic
When you want to promote an amazing blog article or a new website page that you just created, a well-placed social media post can help you bring targeted traffic on that article or web page.

Social media build relationships
Social media platforms like Instagram and Twitter give a lot of insights on your customer base. You can learn a lot on their different habits via their status updates or their daily tweets and help you better understand what they like and what they buy.

Social media is also a good way to connect with people with notoriety in your industry or with medias. What it takes sometimes is a simple retweet which could end in a long term relationship.

Social media can help you get noticed at important events
Your business is attending an important conference and wants some traffic at its booth? Or you are sponsoring a charity fundraiser? All it needs sometimes is just a post and your company could get noticed by a journalist and end up with a feature article in an important media.

Social media presence builds brand loyalty
It’s no secret, engaging and interacting with your customers on social media build brand loyalty. The human-side of business is very important these days to avoid becoming like a corporation. Bring a human touch to the way you are communicating with your customers.

Social media marketing can get you more sales.
Social media could be a good way to get sales with a good incentive strategy. You can promote your products via coupon codes on your different social media platforms.

There is a lot more reasons why social media is so important these days for businesses. Linovus’ team of Social Media Specialists can help you manage your different social media platforms and grow your brand awareness.

Give us a call now and get your Social Media Management package started!

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